positraRx

PositraRx is an online pharmacy app where you can easily order medicines and healthcare products at low prices, with fast delivery.

Project Background

Project duration:

Sept 2022- Nov 2022.

My Role

I was the Product designer of the app from Conception to delivery.

Responsibilites

Research and Analysis, Collaborate with stakeholders to define the goals and features of the mobile app. Develop a visually appealing and cohesive design that aligns with PositraRx's brand identity.low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

The Problem

Limited accessibility and convenience offered by its website

Growing demand for a more user-friendly and on-the-go solution.

Preference for mobile apps for quick access to medications.

Limited accessibility and the absence of a mobile app may impact sales negatively.

Users seek a solution that is more efficient and provides an enjoyable experience in managing healthcare needs.

The Goal

Create an aesthetically pleasing, intuitive, and user-centric design for the PositraRx mobile app.

Translate user insights into a visually appealing and functional mobile interface.

Ensure the mobile app design is consistent with the PositraRx brand identity.

Create a cohesive and recognizable visual language.

Align the visual elements with PositraRx's values and mission.

The product:

PositraRx emerges as the epitome of convenience and affordability in accessing essential medications and healthcare products. Offering a seamless and user-friendly platform, PositraRx simplifies the process of obtaining both prescription and over-the-counter medications, ensuring that users receive their healthcare essentials promptly. With a commitment to affordability, PositraRx strives to make healthcare accessible to all, providing medications at cost-effective prices. The platform's intuitive interface guarantees a hassle-free experience, allowing users to navigate effortlessly, select their needed products, and have them delivered on time. PositraRx stands out as the go-to solution for individuals seeking a reliable, efficient, and affordable source for their healthcare needs, promising a straightforward and accessible way to prioritize well-being.

Design Process

Empathize

User research

Define

personas

Competitor Analysis

Ideate

Userflow

Design

Visual design

Test

Usability testing

Implementing feedback

Empathize

Research

User segmentation

The potential users encompass a broad spectrum of people with varying needs, preferences, and health-related requirements. Some key user segments might include:

Patients with Chronic Conditions: Individuals managing chronic health conditions who regularly require prescription medications and healthcare products.

Busy Professionals: Users with hectic schedules seeking a convenient and time-efficient way to access medications and healthcare essentials.

Elderly Individuals: Senior citizens who may value simplicity, clear instructions, and assistance in managing their healthcare needs through a user-friendly app.

Tech-Savvy Consumers: Individuals comfortable with technology and mobile applications, who appreciate the convenience of accessing healthcare services through their smartphones.

Cost-Conscious Consumers: Users looking for affordable options for both prescription and over-the-counter medications.

Families and Caregivers: Individuals responsible for managing the health needs of family members or dependents.

Existing PositraRx Customers: Those who have previously used PositraRx services through the website and are potential adopters of the mobile app for a more streamlined experience.

Competitor analysis

Competitor analysis in UX design for PositraRx involves evaluating the user experiences provided by competing platforms or applications in the healthcare and pharmaceutical sector.

Identify direct competitors in the online healthcare and pharmacy space. Look for platforms offering similar services such as online medicine ordering, prescription uploads, and healthcare information.

Evaluate the navigation, layout, and visual elements used in competitor designs.

Identify common pain points or areas where users express satisfaction.

In the process of designing the PositraRx mobile app, my focus primarily centered on maintaining a consistent visual style with the existing website. Drawing inspiration from the established website design ensures brand coherence and recognition across different platforms. Additionally, I conducted a thorough analysis of competitors, including Tata 1mg, Phrameasy and practo to identify industry standards, innovative features, and potential areas for improvement. This competitive analysis served as a valuable benchmark, guiding design decisions to align PositraRx with or surpass the user experience offered by other prominent players in the online pharmacy space. By synthesizing insights from both the internal website style and external competitive analysis, the aim is to create a mobile app that not only meets user expectations but also stands out within the competitive landscape.

Research Insights

I analyzed the existing PositraRx website to understand its user experience, identify pain points, and make informed design decisions. Additionally, I reviewed competitor pharmacy platforms and user reviews to support my assumptions.

Assumptions Based on Positrarx Website & Industry Patterns:

Users need faster access to refills with minimal steps.
Mobile users expect a simplified, app-like experience, not just a mobile-friendly site and Users need to upload prescription using camera.
A lack of reminders or notifications can cause users to forget refills.
Elderly users or caregivers may struggle with complex navigation.

User Persona

Define

Problem Statement

Absence of a dedicated mobile app resulted in lower engagement and customer retention

Goal

Develop a user-centric mobile app that simplifies the pharmacy experience
Implement an intuitive UI with smooth navigation and efficient workflows
Enhance accessibility and usability for all age groups, including elderly users
Increase customer retention, engagement, and conversion rates

Ideate

Sitemap & Userflow

Tools used for the Sitemap: Figjam.

Tools used for the Userflow: Figjam.

Visual Design

Mockups

Impact

The design and implementation of the PositraRx mobile app hold the potential to revolutionize user engagement and accessibility, offering a transformative healthcare experience. By prioritizing an intuitive and visually appealing interface, the app aims to significantly enhance user satisfaction, encourage frequent interactions,10 percentage increase in app downloads, and ultimately boost sales and revenue. The convenience of on-the-go access, coupled with features like health reminders and prescription tracking, not only elevates the overall user experience but also positions PositraRx as a tech-savvy and customer-centric player in the competitive landscape of online pharmacies. This strategic move not only fosters brand loyalty and recognition but also underscores PositraRx's commitment to providing a seamless and impactful healthcare solution for its users.

Business value

PostiraRX have saved people time by providing a convenient and efficient platform for purchasing medications and healthcare products online. By eliminating the need for individuals to physically visit a pharmacy, the platform streamlines the process and offers a time-saving alternative.

Additionally, the increased accessibility and convenience provided by PositraRX could contribute to an increase in revenue for the business. The platform's user-friendly design and seamless experience may attract more customers, leading to higher sales and potentially expanding the customer base.

What I Learned

As a designer tasked with creating the PositraRx mobile app, I have learned that the success of the project goes beyond aesthetics; it involves understanding the diverse needs of users and translating those insights into a seamless, user-centric experience. Through research and analysis, I've come to appreciate the importance of aligning the app with PositraRx's brand identity while optimizing for accessibility and inclusivity. The process of wireframing, prototyping, and usability testing has highlighted the significance of iterative design, ensuring that the final product meets user expectations and provides a practical solution to their healthcare needs. Collaborating with the development team has emphasized the importance of communication and maintaining a balance between creativity and technical feasibility. Overall, this experience has deepened my understanding of the critical role design plays in enhancing user satisfaction, driving business goals, and contributing to a positive impact on the healthcare landscape.