Pet Supplies
E-commerce App
An ecommerce app for pet supplies
Project Background
The product:
Project duration:
Online Pet supplies project, help the users to find a wide range of food, toys, and accessories for their pets. This app help to save time of pet owners to buy pet supplies without going to pet shops. Where it is cat, dog , rabbit, reptiles, or even small animals users will get necessary products with the great shopping experience
The Problem
Busy pet owners lack time to choose necessary products for their pets
March 2021-April 2021.
The Goal
Design an ecommerce app for pet supplies to order pet products online easily.
My Role
I was the Product designer of the app from Conception to delivery.
Responsibilites
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Design Process
Empathize
Define
Ideate
Prototype
Test
Empathize
User Research : Summary
I conducted interviews and created empathy maps to understand the users I'm designing for and their needs. A primary user group identified through research was busy pet owners who doesn’t get time to go to shop to buy necessary products for their pets.
Stakeholder Interview
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What are the primary business goals for this pet e-commerce app?
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What all products are we offering?
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Are there any existing systems or platforms that the app needs to integrate with?
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Who is the target audience for this app?
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What are your biggest hopes for a pet e-commerce app?
Competitors
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Pain Points
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Busy pet owners Don’t get time to shop To buy necessary pet products.
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When shopping online difficult to find all the good things for pets in one place. Spending hours on searching make users zoned out.
Define
Problem Satement
Jessica is a software engineer who needs pet product without spending to much time in searching because she haas no time for it.
Hypothesis Statement
If Jessica, a busy software engineer, uses a pet app designed to efficiently provide a curated selection of pet products, then she will be able to quickly find suitable pet products without spending excessive time searching, thereby improving her overall productivity and convenience.
Value Proposition
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Reduced Time Spent Searching: Quickly find the best pet products without extensive browsing.
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Increased Efficiency in Product Selection: Access a curated selection of high-quality pet products.
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User-Friendly Interface: Enjoy a smooth and hassle-free shopping experience with an intuitive design.
Ideate
How might we
To brainstorm potential solutions, I used 'How Might We' questions.
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How might we simplify the search function in our app to allow for more intuitive product discovery?
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How might we leverage filtering options based on pet type, budget, and user reviews to narrow down product searches?
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How might we incorporate user data to generate personalized product recommendations within the app?
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How might we ensure that our pet app offers a seamless and hassle-free shopping experience for users like Jessica, from product discovery to checkout?
Design
Paper Wireframes
Digital Wireframes
Low-fidelity Prototype
Usability studies
Study type:
Unmoderated usability study
Participants:
5 participants
Location:
Length
India,Remote
25-30 minutes
Visual Design
I tested out several colors to see which would work best as my primary color.
Typography and colors
Roboto
#5F61D3
#A2A138
#FFFFFF
#000000
#818181
#E04343
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Mockups
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High-fidelity Prototype
Impact
This app provides smooth shopping experience,Users can find necessary pet products in one place.
What I Learned
While designing the app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.