doctor consultation

Positra

Online doctor consulting application

The product:

Project duration:

Our platform makes it easy to discover and connect with vetted care givers across the entire continuum of care. It streamlines the delivery of care services, incorporates appropriate oversight mechanisms, and brings down the total cost of care significantly.

Our mission is to enable easy access to personalized and affordable healthcare services for everyone on demand. We believe that everyone should have a fair chance at living a dignified and meaningful life, and we are continuously innovating to make that a reality.

The Problem

The doctor detail page of the Positra website has an unimpressive user interface

Jan 2021 - Feb 2021.

The Goal

Make the doctor detail page impressive and to enhance the user experience

My Role

I was the Product Designer for the website from Conception to delivery.

Responsibilites

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

User Research : Summary

I conducted interviews and created empathy maps to understand the users I'm designing for and their needs. A primary user group identified through research was busy pet owners who doesn’t get time to go to shop to buy necessary products for their pets.

Prepartion

I started by analyzing the positra website. This helps in mapping out the site and finding every last detail about the products. Moving to the second step, I looked around for inspiration and references. Mainly other online doctor consultation websites and other design inspiration websites like Behance and dribble. This helps in getting some ideas.

Once I had a good idea about how I wanted the website, I decided how I wanted the information to be structured. Moved onto some rough layouts.

Before

After

Impact

This project will make it the patients easier to book appointments

What I Learned

While designing I learned that the first ideas for the website are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.